SiriusDecisions Research Brief, Building Discipline into Channel Demand Creation

Why read this report?

Take a deep dive into to-, through-, and for-partner marketing with a powerful research brief from the expert analysts at SiriusDecisions. Learn how:

• Supplier-to-partner marketing (to-partner marketing) increases partner knowledge and mindshare, and why suppliers should make systemic efforts to help partners
• Partner-to-customer marketing (for-partner marketing) can be delivered across geographies for partners and paid for through MDF funds
• Supplier-to-customer marketing (through-partner marketing) supports a balance of “partner-fed” and “partner-led” activities for channel marketers to maximize demand gen through financial or competitive programs