The 4 Cornerstones of Channel Marketing Automation Success

Many channel organizations want to hit the ground running with Channel Marketing Automation (CMA). But without proper preparation, their programs stumble and the promises of CMA remain well out of reach – even when they’ve invested in the very best technology and solutions. Find out what it takes to avoid CMA disaster and set yourself and your partners up for the best results from the start in this eBook.

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Avoid Channel Marketing Automation Pitfalls and Maximize Results from the Start

In an effort to capture and capitalize on the promised benefits of Channel Marketing Automation (CMA), channel organizations often rush through what should be a highly strategic and carefully measured decision-making process. The results can be disastrous, with wasted funds, disappointed decision makers, and frustrated or alienated partners.

Download this eBook to discover the 4 cornerstones of CMA success. You’ll learn how to:

  • Avoid the common pitfalls channel organizations make when choosing and launching a CMA program
  • Leverage best practices to chart a direct path to the best results from CMA
  • Develop a plan for engaging partners, driving adoption and measuring success
  • Satisfy partner content demands and see how content is actually being used
  • Determine a CMA platform operating model that optimizes usage and ROI