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Improving the partner experience is a top priority for most B-to-B leaders selling through indirect channels. Yet, few organizations are actually realizing their goals. Watch this educational webinar as we outline the pillars of partner engagement and uncover the 5 key ingredients for creating a positive and profitable partner experience.
Laz Gonzalez, Group Service Director of Channel Strategies for SiriusDecisions, shares insider insights on:
- Changes in the channel that are undermining partner engagement
- What today’s channel partners require in terms of tools, resources and support
- SiriusDecisions’ framework for mapping the journey to partner experience excellence
Ken Romley, former CEO and President of Zift Solutions, will demonstrate exactly how suppliers and partners across a wide range of industries are achieving higher program results, including:
- The role technology plays in empowering partners and profitability
- Vital differences between Marketing Automation (MA) and Channel Marketing and Management (CMM) tools
- The essential elements channel organizations should seek in a CMM platform
We also share real-world examples of which processes and underlying technology are shaping a positive partner experience for channel leaders.
Access this webinar today!
