Even leading manufacturers are missing opportunities to enable profitable growth and increase channel revenue. This powerful new study from Zift Solutions and the Manufacturers Alliance for Productivity and Innovation (MAPI) explores disruptive changes within the dealer/distributor landscape and discovers that far too many of today’s manufacturers are underutilizing modern digital marketing and collaboration tools proven to empower success.
Download the study to learn why:
- Lead status from dealers remains a black hole for most manufacturers making it incredibly difficult to maximize marketing spend and measure ROI
- Manufacturers that embrace digital technology are better aligned with their dealers and have better engagement
- Providing the right content at the right time is critical to driving competitive advantage
- Manufacturers with connected systems outperform their peers with better dealer engagement, lead visibility and are able to measure ROI and to capture more market share
Fill out the form to access the full report.