Chart Out a New Path to Success
Most people can agree: the channel marketing landscape has changed substantially in the past few years. With standards shifting constantly, you may be asking: what is the new normal? What do partners want and need from my channel program? This eBook provides a roadmap to how the channel marketing journey looks today, so you can navigate the channel like a pro.
Here’s a taste of what’s inside:
- How giving partners access to collateral that focuses more on solutions than the product itself will make partners and end users happier.
- What vendors can do to attract and maintain more partners, including developing content for all types of partners and not just the top-tier.
- How to make your program stand out so partners will be engaged and actively promote your content.