SiriusDecisions' Fast-Tracking Channel Demand Model Research Brief

Channel marketing can be a revenue-generating powerhouse — if you’re properly prepared. Read this Research Brief from SiriusDecisions for a proven, scalable model to help increase partner engagement and improve demand marketing performance in the coming year.

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Get to know the SiriusDecisions Fast-Tracking Channel Demand Model

SiriusDecisions' four phase approach with this model will guide you to:

  • Identify and define target audiences and align channel demand strategy with both buyers and partners
  • Assess supplier and program readiness for new channel demand approaches
  • Encourage prescriptive strategies for a more agile approach to marketing activities