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The blending of channel sales and marketing can no longer be denied—and it’s creating a serious gap in both OEM and channel partner expectations and enablement. While OEMs want—even expect—partners to sell more of their products using specific approaches, sometimes even requiring certifications to sell higher end products with better margins, partners remain resistant. They’re already laboring under time and resource constraints. Moreover, too many sales reps are being left behind even as new marketing automation tools are accelerating partner marketing capabilities.
Technology holds the promise of linking once disparate marketing and sales disciplines and meeting today’s shifting expectations for both.
Watch this in-depth webinar as Zift Solutions and MobilePaks examine:
- The marketing shift that’s created a gap in partner enablement
- How to boost partner participation with unique demand generation tactics that unlock benefits based on partner participation (e.g. certification completion)
- Effective ways to provide accessible, just-in-time support and training content to partners without breaking the bank
- How forward-thinking organizations are using technology to bridge the gap, make training more friendly and accessible, and ultimately close more deals
Scott England and Chanin Ballance share key insights into the new expectations and differing attitudes of suppliers and channel partners. They demonstrate how technology can create a closed-loop process that engages partners and addresses both marketing and sales needs by encompassing training, execution and evaluation to generate more revenue for suppliers and channel partners.
Access this webinar today by filling out the form.
