Aligning Channel Technology with Channel Best Practices

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Channel programs win big when they can align technology with best practices, but doing so is no easy task. In this on-demand webcast, Zift Solutions and SiriusDecisions join forces to detail exactly how to support program growth, partner engagement and ROI by aligning emerging channel technology with proven channel best practices.

Noted industry analysts and channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer for Zift, deliver direct insight into:

  • The top 5 priorities for channel marketing leaders
  • How to align channel marketing efforts and tactics with corporate goals and objectives
  • Best practices for demand creation, defining channel strategies, partner enablement and functional development
  • The multiple technologies required to fulfill demands across channel sales, marketing and operations
  • How to solve the integration challenges standing in the way of channel program success

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