The 5 Planning Assumptions Channel Marketing Leaders Need to Consider Most for 2018

Zift Solutions & SiriusDecisions Webinar

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Explore the five key planning assumptions channel marketing leaders need to consider most to thrive in 2018 during this on demand webinar. Listen to a lively conversation between SiriusDecisions’ Service Director of Channel Marketing Strategies, Maria Chien, and Zift’s Chief Strategy Officer Laz Gonzalez as they share critical insights into how to modify go-to-market strategies and program investments across partner ecosystems to fuel growth and capture more channel revenue in 2018.

Learn how to:

  • Incorporate the voice of the partner into your planning process
  • Help partners capitalize on the digital marketing transformation
  • Implement value-based tiering to optimize your partner program
  • Deliver a world-class partner experience and persona-based enablement
  • Align marketing efforts with corporate goals and partner needs

Viewers will receive the sought-after SiriusDecisions Research Brief, Channel Marketing: Planning Assumptions 2018.