Adapting to Channel Change: The Cisco Story

Watch Now

Most companies think they have an established channel marketing strategy, but can easily be left behind as soon as the next evolution of marketing hits. Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy. View this educational webinar hosted by Zift Solutions and special guest Cisco Systems as they explore the best way to build and launch a channel marketing program that can evolve with you.

Speakers Laz Gonzalez, Chief Strategy Officer at Zift Solutions, and Chad Reese, Director, Partner Digital Marketing at Cisco Systems, Inc. will share:

  • Disruptive forces in the channel and how to anticipate them
  • Integrated marketing programs Cisco is delivering to partners
  • Leveraging data and analytics to be more effective with channel partners
  • Best practices in content marketing
  • ROI expectations when marketing through partners

Watch now to understand the key challenges that affect the new sales and buying processes, components of an integrated marketing program, and how to maximize channel partner potential. You’ll also learn what’s next for Cisco and their channel partners.

Access this webinar today!